Dashboard Analytics
Site Search 360 tracks detailed data on your search performance. View and export it anytime in your Dashboard.
If you're an API user, some stats are not tracked on our end.
Analytics are stored for up to a year. You can shorten or extend this period by changing your plan — see pricing for details.
Monthly Insights Digest
To receive a monthly digest by email, go to Account -> General, scroll to the bottom, and add email addresses under Insights Digest:
Full Dashboard Overview
Use the date picker in the top-right corner to choose a date range. To view data for a single day, set the same start and end date.
Top Metrics
At the top of the dashboard, four boxes summarize your search activity:
- Total Indexed Entries: the number of pages in your current index. This grows when you perform your first index or add new pages and launch a re-index.
- Total Searches: the search/query volume, i.e. how many times users have entered a query into the search box and hit "Enter" within the selected date range.
- Search Sessions: the number of users who have used the search at least once out of all registered users (represented by the percentage).
- Searches per Search Session: the average number of searches performed by your users during a session.
Total Searches and the All Queries table below often show different totals. Total Searches counts all searches processed in the selected date range, while All Queries excludes filter, sorting, and pagination queries — so its per-query totals can be lower.
Popular Queries
Displays the most common queries by search volume. Note that the Count column shows unique searches and not the total number of entries.
Frequent Zero Result Queries
A stat that could be used for enhancing your search, especially if you notice that certain queries appear in this section quite often. To minimize zero-result queries, you may want to use Result Mapping or the Dictionary to rule out certain queries by setting up rewrite-type mappings or synonym relationships.
Popular Results
Results that are displayed most often when your users hit "Enter" after typing in a query.
Queries Over Time
A graph that shows at which points in time your customers use the search the most. Schedule maintenance and re-indexing during periods of relatively low search activity. Switch between hourly and daily display modes using the hourglass toggle [1].
All Queries
View all queries submitted over the specified date range. Queries can be searched, as well as sorted and filtered (by Searches, Unique Searches, Results, and CTR). Filter, sorting, and pagination queries are excluded, so this table's totals can differ from Total Searches.
- Searches is the number of times a query has been searched for, including non-unique entries.
- Unique Searches is the number of unique entries, i.e. not counting multiple instances of the same query looked up by the same user.
- Results is the number of results that are displayed when a query is entered.
- CTR (Click-through rate) is the percentage of individuals who proceeded to click on a result after looking up a query.
Query Details
Click on Show Details to see in-depth information per query, such as its abandon rate [1], as well as what users had searched for right before [2] and right after [3] this query. If you have filters set up, this popup will also display the most common filters this query falls under [4] and the corresponding values extracted via data points [5]:
Queries Leading to Clicks on Top-Suggested Results
If you have search suggestions enabled, this section shows which search terms yield the most relevant suggestions (inferred from the number of instances where users clicked on an auto-suggested result).
Search suggestions are generated differently from full search results and do not count towards your monthly search quota.
Results Opened From Search Suggestions
This stat shows which results from suggestions are clicked on by your users most often.
Query Suggestions Clicked (Autocomplete Searches)
If you have configured Autocomplete either by enabling popular searches to show automatically or through a manually-curated list of queries, this section displays the most often-clicked ones.
Queries Triggered From Search History
If you have search history enabled, this will show the most commonly clicked-on suggestions from the search history.
Navigating and Exporting Data
You can switch between pages of data using the navigation arrows.
Popular Queries, Frequent Zero Result Queries, and All Queries can each be exported as .CSV by clicking on Export.
For deeper insight into how your visitors interact with the search, add Search Success Tracking to your plan. It evaluates your search's performance across several metrics — CTR, Search Session Rate, Filter Rate, Zero Result Rate, Abandon Rate — so you can improve the experience and help your customers find precisely what they're looking for.