Skip to main content

FAQ Indexing

Index your FAQ content so users can jump straight to the matching answer instead of landing on the page and searching manually. Add FAQ content under the Frequently Asked Questions (FAQ) Indexing section of the Control Panel.

You have three ways to index FAQ content:

  • Custom FAQ — index an existing FAQ page by pointing the crawler to the questions and answers with XPaths.
  • Schema JSON (Site Search 360 FAQ) — index FAQ Linked Data (JSON-LD) on your page, so answers are linked directly.
  • Build custom FAQ — build a new FAQ in the Control Panel and get an embeddable snippet for your site.

Custom FAQ​

Use this option if you already have an FAQ page and want every Q&A block to be individually searchable — so users can find specific answers directly, rather than landing on the page and searching manually.

  1. Go to Data Sources → Frequently Asked Questions (FAQ) Indexing and select Custom FAQ.
  2. Enter your FAQ page URLs.
  3. Make sure your Q&A elements follow a consistent structure throughout the page — for example, every question wrapped in an <h2> tag and every answer wrapped in <div class="faq-answer"></div>.
  4. Point the crawler to those elements by specifying the corresponding XPaths, for example //h2 and //div[@class="faq-answer"].
  5. Click Test FAQ Extraction to preview the extracted Q&A blocks. Each block becomes a separate search result, and clicking it scrolls the user directly to that excerpt on the page.
  6. Save your settings.

FAQ Extraction

Schema JSON (Site Search 360 FAQ)​

Use this option to index FAQ Linked Data (JSON-LD) that is present on your page. With Schema JSON, answers are linked directly — the visitor lands on the exact answer, not just the FAQ page — and the FAQ is added as Linked Data, which has advantages over plain HTML FAQs.

If you don't have an existing FAQ page, you can create one with the free FAQ generator. Enter your questions and answers, then copy the generated code onto your website where you want the FAQ to appear.

Once the FAQ is live on your site, connect it to indexing in the Control Panel: Data Sources → Frequently Asked Questions (FAQ) Indexing → Schema JSON (Site Search 360 FAQ).

Build custom FAQ​

Use this option if you don't have an FAQ yet. Build one directly in the Control Panel: enter your questions and answers — with optional links — and Site Search 360 both indexes them and generates a code snippet you can paste onto your website to display the FAQ.

  1. Go to Data Sources → Frequently Asked Questions (FAQ) Indexing and select Build custom FAQ.
  2. Add each question and answer as an entry, with an optional link.
  3. Click Generate Preview to check the result, then copy the snippet onto your website where you want the FAQ to appear.
  4. Save your settings.

FAQ indexing options​

  • Assign to a Result Group — assign your FAQ pages to a Result Group to keep them separate from your other search results. If you have no result groups, FAQ pages appear in your normal search results.
  • Deduplicate FAQs — when enabled, only one URL is indexed for each unique combination of question and answer text.
  • Extract raw answer HTML — when enabled, the entire HTML of each FAQ answer is indexed and returned in the search response.