Search Insights

At Site Search 360, we track extensive data on your search performance, which is laid out for viewing and exporting in your Dashboard.

If you're an API user, some stats are not tracked on our end.

We store your analytics for up to a year (check out our pricing to learn more): this period can be shortened or extended by changing your plan.

Monthly Insights Digest

If you want us to email you a digest each month, go to Account -> General, scroll down to the very bottom, and fill out the email addresses under Insights Digest:

insights digest

Your Dashboard analytics: a full overview

Using the date picker in the top-right corner, you can choose a date range to view analytics for a certain time period. To display the data for just one day, pick the same date as both the start- and endpoints.

  1. At the very top, you'll see four boxes:

    1. Total Indexed Entries: the number of pages in your current index. When you perform your first index or add new pages to your domain and launch a re-index, you'll see this number grow.

    2. Total Searches: the search/query volume, i.e. how many times users have entered a query into the search box and hit "Enter" within the selected date range.

    3. Search Sessions: the number of users who have used the search at least once out of all registered users (represented by the percentage).

    4. Searches per Search Session: the average number of searches performed by your users during a session.

  2. Popular Queries displays the most common queries by search volume. Note that the Count column shows unique searches and not the total number of entries.

  3. Frequent Zero Result Queries is a stat that could be used for enhancing your search, especially if you notice that certain queries appear in this section quite often. To minimize zero-result queries, you may want to use Result Mapping or the Dictionary to rule out certain queries by setting up rewrite-type mappings or synonym relationships.

  4. Popular Results are results that are displayed most often when your users hit "Enter" after typing in a query.

  5. Queries Over Time provides a graph that conveys at which points in time your customers use the search the most. It's best to schedule any maintenance, as well as re-indexing, during periods of relatively low search activity. You can switch between hourly and daily display modes using the hourglass toggle [1].

  6. All Queries is where you can view all queries submitted over the specified date range. As you may have noticed, queries can be searched, as well as sorted and filtered (by Searches, Unique Searches, Results, and CTR).

    1. Searches is the number of times a query has been searched for, including non-unique entries.

    2. Unique Searches is the number of unique entries, i.e. not counting multiple instances of the same query looked up by the same user.

    3. Results is the number of results that are displayed when a query is entered.

    4. CTR (Click-through rate) is the percentage of individuals who proceeded to click on a result after looking up a query.

    5. Finally, if you click on Show Details, you'll see in-depth information per query, such as its abandon rate [1], as well as what users had searched for right before [2] and right after [3] this query. If you have filters set up, this popup will also display the most common filters this query falls under [4] and the corresponding values extracted via data points [5]:

    6. Queries With Search Suggestion Selected: if you have search suggestions enabled, this section will demonstrate which queries yield the most relevant suggestions (inferred from the number of instances where users clicked on a suggestion).

    7. Results Opened From Search Suggestions: this stat shows which results from suggestions are clicked on by your users most often.

    8. Queries Triggered From Query Suggestions: if you have query suggestions enabled, this section will display the most often-clicked ones.

    9. Queries Triggered From Search History: if you have search history enabled, this will show the most commonly clicked-on suggestions from the search history.

Additional notes

You can switch between pages of data using the navigation arrows.

Items 2, 3, and 6 can be exported as .CSV by clicking on Export.